VERVE WINE

Director of Marketing

  • Developed + implemented strategic + creative direction across three major markets with brick + mortar locations: NY, SF, CHI as well as online retail.

  • Maintained initiatives for The Grand Tour – Verve’s national wine club.

  • Led a team of creatives through weekly check in's, Air Table + Asana workflows + project management, overseeing ongoing marketing campaigns + content creation, managing the production of all content.

  • Established Brand DNA + Customer Personas.

  • Social media management.

  • Email marketing.

  • Product photography.

  • Copywriting + content creation.

  • Creative concepting + execution of brand merchandise + collateral.

  • Creative direction + on-set styling for product + lifestyle photography.

  • Worked closely with shop managers for ongoing tastings + events.